Job Description : PEBAC is a business unit formed by 5 countries (Peru, Ecuador, Bolivia, Argentina & Chile) with similar market contexts, trends and opportunities across them. Its ambition is to change the way consumers celebrate in those countries. PEBAC main pillars are: Focus, Agility & Scale to Transform Growth. Reserve is one of the engines for growth. Globally we are growing at double digit rate and the objective of PEBAC is to lead this growth. PEBAC Reserve Lead will be responsible to build Diageo super premium portfolio in PEBAC with main focus on JW Blue, Gold, Tanqueray and Bulleit. Performance in this role will be assessed against volume/profit objectives .
Close liaison and facilitation with Commercial Team will be necessary to deliver these objectives. Execute strategic guidance and supervision of other brands in Diageo Super-Premium Collection portfolio (e.g. Malts), and any other new brands coming Provide Business intelligence analysis and consumer insight to the development of the plans. Manage agency partners to deliver business imperatives critical to reaching P&L; and share goals. Input voice of the market into global creation where applicable. Take global growth driver and intelligently adapt for the market. Close relation to PR or Influencer & Advocacy role, in order to fulfil Diageo Reserve model, expanding the reach of Reserve initiatives. Worker Type :Fixed Term Contract (Fixed Term) Primary Location:Buenos Aires Additional Locations : Job Posting Start Date : 2021-10-06-07:00