23 oct
GSK
Provincia de Buenos Aires
Site Name: Buenos Aires Libertador
Posted Date: Oct 14 2024
The Senior Marketing Manager of Adult Vaccines at GSK is responsible for leading the marketing strategy and campaign execution for our adult vaccines line. This key role involves collaborating with cross-functional teams to drive business growth and increase market share.
Your Responsibilities:
This role gives YOU the opportunity to lead key activities to progress YOUR career, the main of these are:
- Define and lead the marketing strategy for the adult vaccine portfolio.
- Drive superior execution of programs and plans to bring brand strategies to life, including media, creative development, and digital programs.
- Collaborate with the sales team to drive strong customer engagement and in-store support.
- Drive accountability, tracking results on key brands and programs, recommending course correction as necessary based on performance versus Key Performance Indicators.
- Co-create brand strategy and integrated campaigns with the leadership team, franchise and Vaccine teams.
- Ensure brand resource allocation across different customer groups. Manage communication across customer groups to ensure adequate touch points at the right frequency.
- Manage agency and cross-functional relationships at local and global levels to deliver breakthrough results, ensuring the region’s needs are addressed within the global matrix.
Why you?
Basic Qualifications:
We are looking for professionals with these characteristics to achieve our goals:
- Bachelor’s degree in Sales, Marketing or Business Management, health care or equivalent.
- Proven experience in management and leadership, including sales and marketing, within the biopharmaceutical industry in vaccines or specialities.
- Experience in data analysis and making decisions based on information.
- High ability to lead and role-model capabilities to deliver cross-functional projects within high-complexity environments.
- Business mindset to drive and deliver cross-functional projects with high complexity.
Preferred Qualifications:
- Mater Degree in sales, marketing or equivalent preferred.
- Strong project management skills.
#LI-GSK
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger,
more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So,
if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
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Our inclusive workplace makes our employees feel engaged by the contribution they make, by affording them equal treatment regardless of actual or perceived characteristics. As so, when you apply for a job at GSK, it is not necessary to include on your resume information such as: race, color, ethnicity, age, gender,
sexual orientation, marital status, religion, origin, photographs or any other personal characteristics.
Find out what life at GSK is really like .
▶️ Senior Marketing Manager, Adult Vaccines
🖊️ GSK
📍 Provincia de Buenos Aires