16 oct
Remotely Talents
Provincia de Buenos Aires
Position Summary
We’re seeking an innovative and results-driven Head of Growth Marketing to spearhead our business expansion efforts. In this role, you'll lead dynamic, data-driven growth initiatives while working closely across departments to drive impactful strategies. The ideal candidate has a proven track record of unlocking growth through collaboration, creativity, and continuous optimization.
Key Responsibilities
- Develop a Comprehensive Growth Strategy
- Collaborate closely with the CEO to design a full growth strategy that leverages both new and existing channels.
- Conduct a thorough analysis of current marketing efforts, using data-driven insights to make informed decisions.
- Identify and propose new customer acquisition channels for experimentation and scaling.
- Results-Driven Approach and Reporting
- Work with the CEO to define clear goals and key performance indicators (KPIs) for tracking marketing success.
- Develop easy-to-understand dashboards to monitor performance and share progress with the team.
- Regularly analyze results, making data-backed decisions to optimize strategies and drive improvements.
- Optimize Existing Marketing Channels
Content Strategy Brand Awareness
- Develop and execute a LinkedIn strategy alongside the CEO to share key results and SEO insights with our audience.
- Create and continuously optimize free resources to build brand awareness and engage potential customers.
SEO Strategy
- Enhance SEO efforts through click-through rate (CTR) analysis, conversion rate optimization (CRO), and regular audits to uncover new keyword opportunities.
- Lead content creation for SEO, working independently on complex topics or in collaboration with freelancers.
- Build a robust backlink strategy through proactive outreach efforts.
Conversion Rate Optimization (CRO)
- Conduct A/B testing and session analyses to optimize the website's performance.
- Develop and refine case study pages, solution pages, and funnel pages while proposing new content to improve conversion rates.
Application Onboarding Retention
- Contribute to pricing strategy discussions, ensuring alignment with growth objectives.
- Provide strategic advice on improving feature adoption, including regular updates to the help center.
Paid Advertising
- Optimize and manage Google Ads and Shopify ads.
- Oversee LinkedIn retargeting efforts to maximize ad effectiveness.
- Explore New Channels and Opportunities
Partnership Programs
- Design and implement a referral and partnership program to foster new business opportunities.
- Develop a strategy for acquiring and engaging new partners, including co-marketing initiatives and collaborative events.
Cold Outreach
- Lead efforts in cold outreach to secure new partnerships and backlinks.
- Work closely with developers to ensure data quality for outreach efforts.
New Marketing Channels
- Identify, launch, and scale emerging marketing channels to drive growth.
- Future Growth and Team Expansion
- As the company evolves, this role will also adapt, with opportunities to hire additional marketing specialists to support achieving growth objectives.
Your profile
- Strategic Thinker: You bring a fresh perspective to past efforts, proactively identifying solutions and opportunities for improvement.
- Action-Oriented: In our bootstrapped team,
hands-on execution is key. You excel at both developing a clear vision and executing the marketing strategy to drive growth.
- Highly Organized: You focus on initiatives that deliver the highest ROI, ensuring resources are used efficiently.
- Proven Experience: 3+ years of experience in growth roles, particularly in the SaaS industry, you have a track record of delivering measurable results.
- Self-Starter: You thrive in a self-directed environment, taking full ownership of your work without needing to wait for direction.
- Budget Savvy: You’re skilled at managing budgets and making thoughtful allocation recommendations to the CEO.
- Curious and Eager to Learn: You have a natural curiosity and a drive for continuous professional development.
- Passionate About Growth:
You’re excited to join a fast-growing company at a pivotal moment, playing a key role in scaling the business.
What we offer
- Employment Type: Permanent, fully remote position with flexible working hours.
- Contract: B2B collaboration.
- Compensation: A competitive salary tailored to your experience, along with performance-based bonuses for reaching key targets.
- Time Off: Benefit from 7 weeks of vacation per year, in addition to national holidays, to relax and recharge.
- Team Culture: Join a supportive, collaborative, and dynamic work environment that fosters growth and innovation.
▶️ Head of Growth Marketing - 24092401
🖊️ Remotely Talents
📍 Provincia de Buenos Aires